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Mail Services Saves You Money Through Postal
Automation
The key to saving money on your mailings is
to prepare them to be compatible with postal
automation standards. Mail Services gets you
the best possible US
Postal Service (USPS) discounts
by barcoding your mail pieces and ensuring that
they meet addressing, readability, and other
requirements for handling by USPS automated equipment.
This also gives you maximum deliverability.
Upon request, Mail Services will analyze your
mailing list to identify ways that you can take
full advantage of postal discounts.
Automated permit mailings require numerous address
manipulations and certifications to gain postage
discounts. These processes can be handled efficiently
at the data level within an authorized postal
software package. You can easily upload
your mail list to Mail Services so that they
can perform the following functions:
- Combining lists
- Merge/purge
(duplicate elimination)
- Match addresses against
USPS national data base for CASS (Coding
Accuracy Support System) certification
- ZIP
code correction
- ZIP + 4 assignment
- NCOA (National
Change of Address) and address standardization
for First Class mailings
After verifying electronic addresses as described
above, Mail Services inkjets the address and
individual barcode on each mail piece. Postal
barcodes use a binary identification system that
is basically a numerical series of parallel bars
which indicate how each piece should be sorted.
As pieces move through the mail stream, postal
optical character recognition (OCR) equipment
scans the width of the bars and the sequence
of numbers on properly formatted addresses and
converts the data into electrical signals.
Generally, the greater degree to which mail
can be automatically processed, the greater the
discount. Mail Services performs the following
functions to help you take advantage of the many
USPS discounts:
- 100%
delivery point barcoded in presort order
- Container
barcode labels based on presort
- OEL (Optical
Endorsement Line) printed on each piece
alert the USPS to the sortation level of the
mail piece such as Carrier/Route Assignment
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